Sellers with active listings on eBay can use Promoted Listings Standard to set up ad campaigns to market their inventory. Promoted Listings Standard is an eBay advertising service that sellers can use to promote selected items in their inventory on the eBay marketplace. When you include a listing in an ad campaign, eBay advertises your listing (on eBay) to buyers who show interest in similar products. You decide what listings to promote and the ad rate, the percentage of an item's final sale price (excluding shipping and taxes) that you will be charged when your item sells. You pay only when your item sells.
Note: At this time, MIP does not support Promoted Listings Advanced campaigns.
For more information about Promoted Listings Standard, see Promoted Listings in the Seller Center.
What you need
You do not need much to take advantage of Promoted Listings Standard. Using the SKUs or item IDs for your inventory on eBay, you can determine which of those listings are eligible for inclusion in a Promoted Listings Standard ad campaign. Even simpler, if you know the categories that you list in, MIP will give you a list of all eligible listings in those categories. The eligibility response feed will also provide the trending ad rate percentages for your eligible listings, so you can create competitive and profitable ad campaigns.
Requirements
Promoted Listings Standard is available to all sellers in good standing, even if you don't have an eBay Store subscription.
Temporary regional restrictions
Promoted Listings feeds for MIP have launched with full capability for the following eBay marketplaces:
- United States (US)
- United Kingdom (UK)
- Australia (AU)
- Germany (DE)
Promoted Listings feeds for MIP is supported for the following eBay marketplaces, but sellers must first agree to the Terms of Service:
- Canada/Canada Francais (CA/CA-FR)
- France (FR)
- Italy (IT)
- Spain (ES)
See the Promoted Listings Restrictions for MIP page for additional information, including instructions for accepting eBay’s Terms of Service to get access to Promoted Listings in these regions.
Feed file requirements
The Promoted Listings and Promoted Listings eligibility feeds support the CSV format only, currently. See Sample feed and response files for links to related sample files.
Managing inventory marketing
There are three basic steps to marketing your inventory with feeds:
- Determining which inventory is eligible for Promoted Listings Standard with Promoted Listings eligibility feeds
- Defining one or more Promoted Listings Standard ad campaigns with Promoted Listings feeds
- Maintaining ad campaigns (adding, updating, or removing Promoted Listings Standard ad campaigns) with Promoted Listings feeds
These tasks are explained in detail in the following topics:
About Promoted Listings eligibility feeds
Promoted Listings eligibility feed definitions
Promoted Listings feed definitions